Recently published in the Upstate Business Journal, this article provides insights related to strategic marketing and how to map out a plan. Just as a map illustrates the best way to reach a destination, a marketing road map serves as a guide that outlines how your company will connect to the market to create revenue-generating opportunities. Your marketing road map will provide details about the proper “marketing routes” that will work best for your business.
Click here for the entire article: Strategic Marketing Requires a Road Map.
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