The Value of Outsourcing Your Marketing
The concept of outsourcing isn’t new, but the trend continues to gain momentum. From a marketing perspective, it means gaining the professionalism, expertise and deep experience of a marketing resource versus hiring someone and carrying them on your payroll. As a result, having this kind of resource can provide you with a quick ramp-up to implementing marketing initiatives centered on business growth. Being able to tap directly into a professional marketing resource for collateral development, brand initiatives, customer communication projects, digital marketing, public relations, event coordination, website design and more is a huge advantage.
It is also a less expensive option to hiring a full-time equivalent. You’ll have fee structures that bring a level of predictability through a defined scope of services. And, the arrangement is often flexible allowing you to modify the scale of services to match your business situation. Plus, your services model provides inroads to supporting marketing services that can be bundled with your monthly agreement or used to augment project work.
The trend of outsourcing continues not only in popularity but in practical application. Companies that choose to outsource their marketing function are able to remain focused on their core competencies while trusting the expertise of a marketing professional to work in parallel with them. The value is there and companies will continue to pursue these advantageous opportunities.
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