Another one of our insightful marketing articles was published recently in the Upstate Business Journal. In this article, we discuss the importance of being known to your buying market and how to become the preferred choice among the options they may have before them. Bridging the gap between your offering and your buying market requires having the right tools to effectively communicate your solutions. With the right mix and balance of marketing tools, you will be prepared to address who buys from you, why, when, where and how often. There are also 10 points we discuss that are important considerations while developing and building your marketing toolkit.
Occupying your buyer's sweet spot is where you want to be because that's where buying decisions are made. Commit to the process of getting there...and remaining the preferred choice. In the end, your marketing efforts will be more effective which will lead to increased revenue-generating potential for your business.
Click here for the entire article: Owning the Sweet Spot.
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